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The 4th Israeli Science Communication Conference Marking Technion’s Cornerstone Centennial

Took place on Tuesday and Wednesday, June 5-6, 2012 at the Technion - Israel Institute of Technology, Haifa
Date & Time: 05/06/2012
About the conference

The mass media is the general public’s primary source of information about science and technology, and shapes the way science and scientists are perceived by society.  Recognizing the importance of how science is represented in the media and public discourse, the Technion - Israel Institute of Technology and the Israel Academy of Sciences and Humanities initiated a series of conferences on the subject.
The annual Israeli Science Communication Conference explores the role of science in Israeli public discourse. The conference brings together scientists, media researchers, journalists, editors, spokespeople, formal and informal science educators, and others who care about the field of science communication, with the goal of creating a community of practitioners and researchers.
 
Tuesday, June 5, 2012

9:30-10:00 Registration & light refreshments

First Session

Chairperson:  Avital Baer, Spokesperson & Director of Media and Public Relations, Israel Academy of Sciences and Humanities
 
10:00-10:10  Opening greetings
 
10:10-10:35  From the experience of a sleep researcher involved in the public discourse about Daylight Savings Time
Prof. Peretz Lavie, President of the Technion - Israel Institute of Technology
 
10:35-10:45  Science Communication in Israel:  an optimistic snapshot
Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion - Israel Institute of Technology
 
Second Session

Chairperson:  Dr. Meir Zadok, Executive Director, Israel Academy of Sciences and Humanities
 
10:45-11:30 Saddam Hussein’s Octopus
Robert Krulwich, NPR, USA
Presenter and moderator: Asaf Shtull-Trauring, Science Writer, Ha’aretz
 
11:30-11:45 Coffee Break
 
11:45-12:30 Communicating Science in the Digital Age
Nancy Shute, President of the US National Association of Science Writers
Presenter and moderator: Ettay Nevo, Editor and science reporter, “Kol Israel” Radio

Third Session

12:30-13:15 Science Communication in Israel: Presenting Academic Research Projects (parallel sessions)

I.        Science and the mass media

Chairperson:  Prof. Dan Caspi, Department of Communications Studies, Ben-Gurion University of the Negev

1.  Bridging the knowledge gap - An analysis of Albert Einstein’s popularized presentation of the equivalence of energy and mass
Dr. Shulamit Kapon, Constantiner School of Education, Tel Aviv University

2. Un-teaching scientific discourse: Science students learn to speak with the public
Maya Kallir-Meyrav, Department of Education in Technology and Science, Technion - Israel Institute of Technology

3. Attending to the scientist’s voice - The scientific interview in current affairs programs
Dr. Rony Armon, Department of Education in Technology and Science, Technion - Israel Institute of Technology
 
II.      Sources and target audiences for science communication

Chairperson:  Dr. Noam Lemelshtrich Latar, founding dean of Sammy Ofer School of Communications at IDC Herzliya

1.      Online questions and answers sites where many get their "science": social networks, community and major players
Prof. Sheizaf Rafaeli and Amit Rechavi, The Sagy Center for Internet Research, Graduate School of Management, University of Haifa
 
2.      Measuring Mumbo-Jumbo: A Jargon Index for Evaluating Clarity in Science Communication
Aviv Sharon and Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion - Israel Institute of Technology
 
3.      When There is Scarcity in Scientific Literacy
Prof. Arie Melnik, Department of Economics, University of Haifa
 
13:15-14:00   Lunch (desert will be served during the Projects Session)
 
Fourth Session

14:00-14:45  Science Communication in Israel: Projects Fair

1.      Mathematics over a cup of coffee: A private initiative to combat the public image of the queen and servant of the sciences
Professor Emerita Nitsa Movshovitz-Hadar, Technion - Israel Institute of Technology

2.      Professors in Slippers
Orit Sulitzeanu, Spokesperson, the Hebrew University of Jerusalem

3.      Science Story Time
Adi Koren, ´Havayeda Teva´, Interactive Science Centers

4.      Ten Years to Scientific American Israel - A Project in Science Communication and in Science & Technology Education,
Dr. Eitan Krein, co-Editor in Chief and Dr. Dorit Parnas, Scientific Editor, Publisher: ORT Israel

5.      Science and Culture @ Hemda - Seven years of Science Communication at the heart of Tel Aviv
Dr. Eitan Krein, Project manager, HEMDA - Science Education Centre, Tel Aviv-Yafo

6.      Doctor Why: the only doctor who’s also a letter.  A radio show about science, history and philosophy
Dr. Roey Tzezana, The Interdisciplinary Center for Technology Analysis and Forecasting at Tel Aviv University

7.      Hava LeHaba (Let Us From Now On)
Oded Carmeli and Reuel Shual

8.      Gateway to Community Engaged Research
 Meira Hanson, Heschel Center for Sustainability

9.      “We have chemistry!”- Media as a tool for chemistry education - A national project to encourage chemistry studies in Israel
Dr. Miri Kesner and Dr. Yael Shwartz, The Department of Science Teaching,  Weizmann Institute of Science

10.  Researcher´s Night and a New Guinness World Record 
Libi Oz, Spokesperson, Ministry of Science and Technology

11. Science Month in Jerusalem
Dafna Efron and Tal Bar Lev, Bloomfield Science Museum, Jerusalem

12. Ecology & Environment - Journal for Science and Environmental Policy
Shachar Bookman, Editor, Ecology & Environment.  The Israel Society of Ecology and Environmental Science

13. Science on the bar in Haifa
Dr. Rita Gruber and Shiri Levy, Technion - Israel Institute of Technology


14. The Hive - Radio Ideas
Daphna Shezaf

15. Environmental Science- Policy Fellowships Program Mimshak: The Interface Between Science and Government
Neta Lipman, The Israel Society of Ecology and Environmental Science

16. Public Communication - The missing link between science and the general public
Dr. Oshrit Navon, Hadas Cahalon, Dr. Kobi Lavie, Science for all Unit, Davidson Institute of Science Education, Weizmann Institute of Science
 
Fifth Session

14:45-15:45  Viral mushrooms and science communication in Israel 2012
Moderator: Dror Globerman, writer and presenter on Channel 2, editor “Mako Digital”
 
Oran Huberman, reporter and editor on Calcalist, a daily business paper published by Yediot Aharonot

Amir Ziv, deputy editor of Calcalist, a daily business paper published by Yediot Aharonot

Dr. Yaki Menschenfreund, lecturer on Philosophy and Science and Culture Studies at the Open University, writes a Science Communication critique column in “The Seventh Eye”

Distinguished Prof. Moti Segev, Department of Physics, Technion - Israel Institute of Technology, Member, Israel Academy of Sciences and Humanities

15:45-16:30 Coffee Break

Sixth Session

Chairperson:  Prof. Orit Hazzan, head of the Department of Education in Technology and Science, Technion - Israel Institute of Technology

16:30-17:15  Things you see from there: An outside look at science communication in Israel
Discussion with Nancy Shute, President of the US National Association of Science Writers, Robert Krulwich, National Public Radio, Paul Hoffman, author and president of the Liberty Science Center,  led by the leading TV and radio investigative reporter Dr. Ilana Dayan.
 
17:15-17:45 The most media-heavy year of my life - from the perspective of a Nobel Prize Laureate

Dr. Ilana Dayan interviews Distinguished Prof.  Dan Shechtman, Nobel Prize Laureate in Chemistry for 2011, Department of Materials Engineering, Technion - Israel Institute of Technology, Member, Israel Academy of Sciences and Humanities
 
Evening Session

18:30-20:00 Tour and reception at Madatech - Israel´s National Museum of Science, Technology & Space, and the Technion´s historic building, 12 Balfour St., Haifa
Guided by Dr. Ronen Mir, CEO
 
Wednesday, June 6, 2012
 
Master classes for scientists and science writers lead by Robert Krulwich and Nancy Shute

The sessions will take place at the Science and Technology Education Department, the Technion - Israel Institute of Technology
 
9:30-11:00     Robert Krulwich: When scientists talk, what do reporters hear?
                        Nancy Shute: Quick and dirty multi-media journalism

11:00-11:10   Break

11:10-12:30   Nancy Shute: How to write a perfect abstract
                        Robert Krulwich: When journalists talk, what do scientists hear?

12:30-13:00   Light lunch

13:00-14:00   Joint discussion
 
  
Academic Committee

Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion - Israel Institute of Technology (Chair)

Ms. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities

Prof. Dan Caspi, Communications Department, Ben-Gurion University of the Negev

Prof. Oren Harman, Chair of the Graduate Program in Science, Technology and Society at Bar Ilan University

Dr. Noam Lemelshtrich Latar, founding dean of Sammy Ofer School of Communications at IDC Herzliya

Mr. Ettay Nevo, Editor and science reporter, Kol Israel radio
 
Conference Steering Committee

Ms. Avital Baer, Spokesperson and Director of Media and Public Relations, Israel Academy of Sciences and Humanities (Co-chair)

Dr. Ayelet Baram-Tsabari, Department of Education in Technology and Science, Technion - Israel Institute of Technology (Co-chair)

Prof. Michael (Miki) Aviram, Head of the Lipid Research Laboratory, Rambam Medical Center and vice dean of the Faculty of Medicine, Rappaport Institute for Research in the
Medical Sciences at the Technion - Israel Institute of Technology

Prof. Paul Feigin, Senior Executive Vice President, Technion - Israel Institute of Technology

Prof.  Eilam Gross, Faculty of Physics, Weizmann Institute of Science

Prof. Orit Hazzan, Head of Department of Education in Technology and Science, Technion - Israel Institute of Technology

Mr. Amos Levav, Spokesman, Technion - Israel Institute of Technology

Dr. Ronen Mir, General Director, MadaTech, Israel’s National Museum of Science, Technology & Space

Prof. Adam Shwartz, The Dean of the Faculty of Electrical Engineering, Technion - Israel Institute of Technology

Mr. Shai Zamir, former Ynet science editor
 
Ms. Yarda Maisis, Department of Education in Technology and Science, Technion - Israel Institute of Technology (coordinator)

Ms. Yael Kinar, Department of Public Relations, Israel Academy of Sciences and Humanities (coordinator)


For further information please contact ayelet@technion.ac.il
 
 
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